Mania Totomi
CV

Hey, I’m Mania!

Lead Product Designer building scalable B2B SaaS & AI experiences

I design and scale complex SaaS products, from foundational systems to AI-powered workflows.

Currently Lead Designer at Pollfish, while collaborating on selected freelance product initiatives.

Pollfish

Market Research / SaaS platform

Pollfish is a global market research platform used by brands, agencies, and researchers to design surveys, target audiences, and analyze results at scale.

I joined in 2018 as the first in-house designer and helped shape the product from early-stage startup to post-acquisition maturity. Over seven years, I designed and scaled the core survey builder, advanced audience targeting system, analytics dashboards, and most recently, AI-powered workflows.

The challenge was building a flexible system capable of handling complex logic, quotas, and large-scale data while keeping the experience intuitive for both researchers and enterprise teams.

PollfishAI Builder

The AI Builder brings natural-language survey creation directly into Pollfish’s core workflow. Users can generate, refine, and restructure questionnaires using AI, including support for complex research methods and advanced survey logic.

I led the UX strategy and interaction design to ensure AI enhanced, rather than disrupted, complex survey logic and professional research standards.

View case study

AI BUILDER

PollfishQuestionnaire Builder

The AI Builder brings natural-language survey creation directly into Pollfish’s core workflow. Users can generate, refine, and restructure questionnaires using AI, including support for complex research methods and advanced survey logic.

I led the UX strategy and interaction design to ensure AI enhanced, rather than disrupted, complex survey logic and professional research standards.

View case study

Questionnaire builder

Draft

Pricing strategy survey

Q1

At what price ($USD) would you consider the product to be...

Q2

What is the maximum amount you would be willing to spend on this product/service?

Q3

What is the minimum amount you would be willing to spend on this product/service?

Q4

How important is price when you are considering purchasing a new product/service?

Q5

How would you rate value for money of similar products you purchased in the past?

Properties

Question type

Response format

Required

Randomize options

PollfishMultiple Audiences

The AI Builder brings natural-language survey creation directly into Pollfish’s core workflow. Users can generate, refine, and restructure questionnaires using AI, including support for complex research methods and advanced survey logic.

I led the UX strategy and interaction design to ensure AI enhanced, rather than disrupted, complex survey logic and professional research standards.

View case study

Questionnaire created by AI

Draft

Pricing strategy survey

Q1

At what price ($USD) would you consider the product to be...

Q2

What is the maximum amount you would be willing to spend on this product/service?

Q3

What is the minimum amount you would be willing to spend on this product/service?

Q4

How important is price when you are considering purchasing a new product/service?

Q5

How would you rate value for money of similar products you purchased in the past?

Properties

Question type

Response format

Required

Randomize options

TILD

Construction planning / collaboration platform

Tild is a construction collaboration platform designed to help teams manage tasks, properties, and contractors in one place, improving coordination across complex projects.

I joined as a product designer to help define the product from an early stage, shaping core workflows and structuring how different entities—tasks, properties, and stakeholders—connect and interact within the system.

The challenge was designing a flexible yet clear system in a fragmented industry, where workflows are often inconsistent and difficult to standardize, while ensuring the product remains intuitive for everyday use.

In progress

build plan

Tild build plan interface

CtrlEat

Food discovery / mobile app concept

CtrlEat is a consumer mobile concept focused on personalized meal discovery based on dietary preferences and habits.

I designed the onboarding and preference-selection flow, then shaped the restaurant browsing experience around quick, scannable decision making.

The challenge was balancing rich recommendation context with a clean visual rhythm that still feels playful and approachable.

ctrlEat.

Let’s personalize your meals. Are you vegan, vegetarian, or diabetic?

VegetarianΞεκίνα!Featured-Restaurants

Featured-Restaurants

  • Joshua-Tree-Cafe
  • Min-order:-$6.00
  • 2,7-km $$
  • Το-Μαύρο-Πρόβατο

Local context

Τριβωνιανού 13

  • 40’
  • Discover-more…

Minddy

Habit building app

The product: Minddy is a wellness app designed to help users build sustainable habits through daily challenges and personalized goal-setting. It focuses on key areas like better sleep, fitness, focus, motivation, and healthy eating, encouraging small, consistent actions that lead to lasting behavior change.

My role: This was my thesis project in 2018, where I designed the complete product from concept to final screens. I created the brand identity, custom illustrations, visual system, and user flows, exploring consumer-facing design, gamification, and onboarding psychology in ways I don't typically work on in my B2B role.

Choose your first challenge

Let’s start with one of these. You can add more later

Better sleepFitnessMotivationProductivitySelf-disciplineFocusAnxietyHealthy diet

Today’s flow

  • Meditate for 15 minutes
  • Eat a healthy breakfast
  • Drink 2L of water
  • Exercise for 30 minutes
  • Stay focused for 1h
  • Read 50 pages of a book
Today’s challenges (2)Good morning Mania!MeditationAnxiety release7 days of calmMaking happiness